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By | Published By Michael Arnold November 22, 2013
In any business, it’s natural to be suspicious when dealing with others, especially in regards to money. So when other parties come looking to make a deal, it’s not uncommon to get defensive.
On the other hand, as an online business pro, you know full well that there are some jobs that require help. There just aren’t enough hours in the day and days in the year to master everything; be it keyword optimization or web site construction, there are some tasks you have to hand off to a third party.
One of the common areas of assistance these days is social media management. Since pros are busy and often unskilled in social media, they turn to people labelled as social media experts to help them out. It’s a way for online businesses to speed up their business practices.
Businesses must take both social media management and its experts into consideration. If a business opts to hire someone to do the job, they need to examine how good that person actually i
By | Published By Michael Arnold October 29, 2013
In online business, it’s not what tools you have, but how you use them. Sure, good equipment is important, but some of the best human works were done with the barest of supplies; it was their creator’s efforts and how they applied themselves that made their works great.
Online business pros have a lot of tools, but often don’t know how to use them, getting bogged down and instead focusing their efforts on the areas of their business that they’re most comfortable with. There’s nothing wrong with that if it’s successful, but in some cases, it’s worth considering exploring other opportunities.
Social media is important here. With all of the social media web sites on the Internet today, it’s important for your business to use them to their full effect. It’s true that social media is sometimes just an easy way to spread half-baked ideas, but if you take full advantage of it, it can do so much more.
Time and Place
The power of social media a
By | Published By Michael Arnold October 15, 2013
You may have looked around your office and noticed that it’s, well, a mess. Old documents with coffee stains, a full trash can, and piles of dusty books and computer gear are all fairly commonplace in any pro’s workplace. If you take the old mantra “a mess means that a genius is at work” to heart, you might be able to live with your slightly disheveled environment.
But your office, man cave, den—those places can get messy. Some places, however, simply can’t.
Online business pros have to put a lot of effort into organizing their work; after all, it’s what people see online that leaves an impression, helping them decide if they’ll buy your wares. Letting things get disorganized is a good way to let your business fall to pieces in a short period of time.
With certain online business media, keeping it closely watched and organized is paramount. The key example here, of course, is your business’ web site. That said, it’s important to note oth
By | Published By Michael Arnold September 27, 2013
How many jobs have you got to do today? Let’s see: probably check and reply to e-mails, do some online business updates, maybe write some sales material or shoot out an e-newsletter, and meet with some colleagues. Oh, and the spouse has dinner plans, so make sure you’re home on time tonight, and pick up a loaf of Italian crusty buns on the way home.
You’re not feeling busy yet, are you?
There’s a good chance that while reading the above, you’re thinking: “Oh man, you have no idea.” Ignoring all your personal matters, just being in online business and contending with the various duties day-in and out alone are tough beyond belief.
The seasoned pros often say it’s all a matter of time management. You have to work to see how you can balance all of your work-related duties while still making time for your personal commitments. It’s a real trial by fire and takes a while to get used to.
Despite what you may think about these old codgers’ anecdote
By | Published By Michael Arnold September 17, 2013
Parents think it’s making their kids lazy and killing attention spans, social critics say it’s ruining our grammar and oral communication skills, and snobs pass it off as a frivolous fad that is coming to an end. These days, there is more than one person against social media.
But these aren’t the only people around. Friends, family, and colleagues separated by large distances enjoy it for its ability to effortlessly keep them in contact; out-of-work pros have found more than one job thanks to a random connection in social media; and many people the world over have fun sharing photos, videos, and other information. Social media has its flaws, but it’s not a total devil spawn—it has its own advantages.
Small and online businesses have come to realize the hidden virtues of social media as well. It can be a good, free way to promote a business and a fun way to generate new customers as well. In fact, businesses big and small are coming to understand
By | Published By Michael Arnold August 15, 2013
Legendary filmmaker Frank Capra once said that the carnal sin of moviemaking is dullness. Once the medium becomes boring, that’s when you’ve lost everything: your personal flare, your youthful drive for success, and above all, your audience—once they’ve got the message that you’re not interested any longer, then it’s all over.
While Capra knew movies, his philosophy could just as easily be applied to business practices as well. A lot of businesses fail, and often for good reasons, economic changes and products becoming obsolete being two of the best examples that are beyond the entrepreneur’s control. But when if a business becomes bland, boring, and just plain “blah,” clients will get a sense that you’re not interested in what you do and take their business elsewhere. This is not out of anyone’s control.
Today, there’s no real excuse for businesses getting too boring. With some continual hard work and forethought, it ca
Numero Uno Web Solutions, a Canadian SEO and SEM Company, Releases Comments on Rise of Social Media Marketing & How to Maintain an Online Reputation
By | Published By seve August 12, 2013
Toronto, Canada (PRWEB), August 12, 2013 – Numero Uno Web Solutions (NumeroUnoWeb.com), a fast-growing global Internet marketing firm that caters to small- and mid-sized business-to-consumer companies, comments on the importance of adding a social media platform to an online marketing campaign. In an effort to maintain a brand’s integrity, the company also announces the top social media marketing mistakes to avoid.
“In less than 10 years, social media sites have gone from being simple meeting places to one of the most important marketing channels,” says Andy Wu, business development manager at Numero Uno Web Solutions. Facebook has more than one billion users, Twitter is over the 500 million subscriber mark, and Pinterest, with more than 70 million users, is one of the fastest-growing social media sites. Businesses that adopt a social media marketing platform can access thousands of previously untapped customers in a matter of minutes.”
By | Published By Michael Arnold August 6, 2013
We all like to feel special. You were a fan of a popular band before they hit it big and were there during their days of growth and excitement. You were at that sports game when your team won the championship. You met that certain someone who complements you and your life. Whatever the case, there’s a magic feeling there and, whether we care to admit it or not, we all love it.
Clients, of any business, particularly like this special feeling. Anyone can get the same old mundane “please” and “thank-you” service from any corner shop they walk into. But when you go out of your way to offer your clients something special, they usually respond well, enjoying the feeling of being special that you impart.
So, why not give it to them?
If there is any reason why social media is great for online business owners, this is exactly why. With social media, you have a vehicle, usually free of charge, that you can use to create a specialty club that’s an extension of your
By | Published By Michael Arnold July 23, 2013
We live in very entertaining times, don’t we? There are screens, gizmos, and “new generations” for just about everything all of the time. It’s a pretty exciting period to be alive.
Yet there are some people who claim to be bored. They gripe that all of this new media and technology has desensitized us beyond belief; that all these things today are just fads, not tools. They say we’re not getting anything new—we’re just getting a bunch of, well, stuff—and nothing interesting at that.
In a sense, these critiques are warranted. Our eyes and minds are tuning out more and more to new technology simply because we see so much of it all of the time. Often, what can only impress us now is if something can be interesting and make life easier.
For online business pros, this idea of keeping it interesting and essential is a good mantra to have. You’re working in online business; you have to get your products to the public and let them know that you have g
By | Published By Michael Arnold July 5, 2013
We’ve all heard the term “Internet sensation.” The musicians that got signed thanks to their online demo postings, the job seeker who found his job online, the video series that caught on with the Internet users—the list goes on and on. Say what you will about the World Wide Web, but it really is an arena to create sensations.
And if this is the case, why can’t you get in on it?
With online business, there’s no time like now to get into the practice of creating your own online sensations. There are a lot of outlets for this, but social media might be the best place to take the stand here. Social media web sites have that ability to allow you a platform for your own Internet sensation.
Whenever you create an account for your business on social media web sites, you are staking a claim for yourself. It’s yours to do with what you wish, and it’s up to you to use it to the maximum possible effect. While the recreational user might just want to post photos and in