SEO vs. PPC: Which is Best for Your Business?

SEO vs PPCBoth search engine optimization (SEO) and pay-per-click (PPC) advertising can prove challenging, and it can be even tougher to decide

Enhancing Your PPC Advertising Using Ad Extensions

ad extensionYou likely want to use pay-per-click (PPC) advertising to drive as much online traffic to your web site as you

Seven Tips Based on Predictions for PPC and Google AdWords in 2015

PPC and Google AdWords Predictions in 2015When it came to pay-per-click advertising (PPC) and Google Adwords in 2014, things were hectic yet exciting. And given all

Mobile Aid: Two Helpful Google PPC Programs

Google PPC ProgramsAs the holiday season approaches, the media is rife with reports of mobile sales going through the roof. Two statistics

Perfect 10: The Importance of PPC Quality Scores and How They Work

Importance of PPC Quality ScoresBeing evaluated, graded, and judged often isn’t pleasant, but when it comes to running an online business, it’s necessary. If

Top Five Tricks for Turning Boring PPC Stats into Online Success

Five Tricks for Turning Boring PPC Stats into Online SuccessStatistics can be boring, but they are also necessary. While using pay-per-click (PPC) online requires a lot of observation when

How to Detect and Avoid PPC Fraud

How to Detect and Avoid PPC FraudWith the proliferation of PPC advertising, fraud has become a growing concern—and something you can’t allow to happen to you

Pay Per Click (PPC) Advertising Services

Get Higher Leads, Sales and ROI with Effective PPC Advertising Campaigns

Pay-Per-Click (PPC) advertising is one of the most effective

5 Reasons Why SEO and PPC Are a Successful Combination in Online Business

SEO and PPC Are a Successful Combination in Online BusinessIt can be hard to juggle multiple tasks, but if you’ve got a good idea of which jobs can complement

5 Ways to Streamline and Improve Your PPC Advertising

Ways to Streamline and Improve Your PPC AdvertisingPay per click (PPC) advertising can be annoying and confusing, but with these PPC tips, you can break it down