Like it or not, the online marketplace is a battlefield.
You might have the best product, the best service, the best website or the best content and it all means nothing if you’re not ranked Number One in the search engines.
It’s fickle, but it’s a fact.
Getting to be Number One takes more work than just creating a great website. In fact, it takes a lot more work to get traffic to your site than it does to make your site. And it’s a never-ending process because criteria for being Number One changes on a daily… sometimes hourly… basis. You need to stay ahead of the game to stay on top on the search rankings.